We are looking for someone who has:
- 7+ years experience in user research, with a focus on leading strategy research and execution at a senior level.
- Strong expertise in both qualitative and quantitative research methodologies, covering both evaluative and generative research.
- Experience working closely with product leaders and wider teams in a digital product environment.
- Demonstrated ability to turn complex business questions into actionable research plans.
- Exceptional communication skills, with the ability to present findings in a clear and impactful manner to diverse audiences.
- Proficiency with research tools such as Qualtrics, UserTesting, HeyMarvin, or similar platforms.
Bonus points:
- Experience in the online gambling, gaming, or entertainment industry is a plus.
- Familiarity with agile product development practices.
What you'll be doing:
Research strategy & leadership- Own and lead the user research strategy for horizontal studies, ensuring alignment of research outputs with organizational objectives.
- Co create research roadmaps that address business necessity.
- Collaborate with Product Managers and VPs to understand business priorities, define research questions, and translate them into actionable plans.
- Develop and advocate for user-centered insights that inform product design, development, and decision-making.
- Conduct high-impact research projects, including qualitative and quantitative studies, to uncover key customer insights.
- Understand how to cluster necessities of different verticals and create strategic research to leverage the business as a whole.
- Understand how to create and track leading indicators of the business tied to the studies.
- Act as a trusted partner to product managers and product leaders, fostering stakeholder relationships to ensure constant alignment between the insights team and product.
- Communicate research insights in a compelling way, ensuring they are accessible and actionable for stakeholders.
- Champion a culture of user-centered design within the organization.
- Stay informed on the latest user research methodologies, tools, and best practices, incorporating them into your work.
- Contribute to the evolution of the research practice at Superbet, including improving processes and introducing innovative approaches.